Released on = July 13, 2007, 2:53 pm

Press Release Author = George Anderson, BCD, LCSW, CAMF/ Anderson & Anderson

Industry = Marketing

Press Release Summary = This is a highlight of the intense market strategy Anderson
& Anderson has for exposing a groundbreaking model of anger management. Anderson &
Anderson, along with its key providers, is doing everything it can to market through
several kinds of internet resources.

Press Release Body = The simplest definition of "viral marketing" is word of mouth
or telling someone else about a product or service via e-mail, fax or phone. Viral
marketing is currently one of the most powerful marketing tools on the internet and
a blessing for small businesses of all types. Branding is an important aspect of
viral marketing.

Four Key Anderson & Anderson Certified Providers are leading the way in this
remarkable effort. They are Colbert Williams (Los Angeles), Carlos Todd (Charlotte,
North Carolina), Gregory Kyles (Houston, Texas), and Shannon Munford (Gardena,
California). In order to increase the presence of the Anderson & Anderson anger
management model on the internet, George Anderson, his staff, and these providers
began an aggressive internet marketing campaign using a combination of Press
Releases, blogs, E-zine articles, radio, television and print media interviews, as
well as magazine and internet advertisements. Colbert Williams produced the single
and most effective marketing DVD for use by all Anderson & Anderson providers.
George Anderson and the other three providers mentioned above quickly arranged to
adapt and use this DVD. Copies of the DVD now appear on all of the websites
mentioned above as well as YouTube, MySpace and many other internet outlets. The
response to this DVD has been off the charts. Gregory Kyles produced two other DVDs
designed to market the Anderson & Anderson Executive Coaching model, as well as
Organizational Training. These new DVDs are now in the process of modification for
use by other providers.

Prior to this campaign, the Anderson & Anderson anger management curriculum was
already the most widely used anger management model in the world. In spite of this
fact, this campaign was a huge success in every measurable parameter, including
website hits, link popularity, search engine saturation and key word verification.
During the month of June, www.andersonservices.com, the main Anderson & Anderson
website, received 526,000 hits. Finally, there was an unprecedented increase in
income derived from the sale of Anderson & Anderson client books, DVDs, posters,
facilitator certification, classes, executive coaching, and consultation services.


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Web Site = http://www.andersonservices.com

Contact Details = George Anderson
Anderson & Anderson
12301 Wilshire Blvd., Suite 418
Los Angeles, CA 90025
310-207-3591
georgeanderson@aol.com
greynotions@aol.com